What the data says
Sources: Instituto de la Empresa Familiar, “La Empresa Familiar en España 2025”; KPMG and IEF, “Informe de Empresa Familiar 2026”.
-
0%
{{ s.text }}
You decide which group yours belongs to.
Your clients have already decided for you. Do you know what they saw?
Find out which group yours is in · 2 minWhat you'll hear
{{ q.text }}
And you know it can go further.
What you really want
To be equal to it. And something more: for the company to be better with you at the helm, and for that to show without you having to say it. To clients, to the team, to the family, to the market.
Inheriting a story
doesn't mean repeating it.
Your chapter begins with what you choose to change.
You don't need to change everything.
Only what matters.
Who it's for
For whoever has just taken the baton.
- {{ w }}
Companies with history, a team and clients beyond their local area: manufacturing, food, distribution, construction, services. What matters is the moment.
A few years from now
The company you inherited is no longer the same. {{ w }}
- {{ f }}
What began as uncertainty is now certainty.
You took a good company and made it the reference.
I reply personally, within 48 hours.
Discretion from the very first message.
What we transform
Three territories. One question: now that you're leading, how far do you want to take it?
-
{{ t.from }}{{ t.to }}
{{ t.name }}.
{{ t.title }}
{{ t.text }}
{{ t.tags }}
{{ t.more }}
I reply personally, within 48 hours.
Discretion from the very first message.
How we work
Read.
Understand the company, the moment and what is at stake.
Reduce.
Separate signals, hypotheses and distractions. Keep what matters.
Position.
Define a clearer way to compete, present and negotiate.
Move.
Turn strategy into assets, messages, conversations and decisions.
Learn.
Read the real response to decide whether to continue, adjust or stop.
Typical situations
This is how a project begins.
A Spanish company entering Italy
It has the product, references and capacity, but doesn’t know which segments to prioritise or how to adapt its message. The ground is analysed, targets prioritised, the proposition adapted and a first commercial route built.
ExpandAn Italian company entering Spain
It already sells well in Italy, but the translated message loses strength and the channel is unclear. The proposition is localised, distributors or clients identified and the sales pitch prepared.
ExpandAn heir who has just taken the helm
The founder is still around, the team looks back and clients ask who decides now. The narrative for the new chapter is built, the way the company presents itself is renewed, and the conversations with team, clients and banks are prepared.
RelevoA strategic meeting with a key account
The opportunity is exceptional, but the company arrives with a generic deck. The argument is structured, the message simplified, objections prepared and a presentation built to match.
Position
Typical situations. No client names or data.
Base: Spain and Italy. Reach: wherever your next market is.
Crossing a border should make you stronger.
RINATA works with companies from any country. Spain and Italy are the two markets we know from the inside: that's where we go deepest, and from there we guide the way into any other.
How a company presents itself, how it negotiates, what earns trust: none of that translates, it adapts. RINATA prepares the message, the materials and the meetings so you can compete abroad with the same confidence you have at home.
Translation alone is never enough.
Every market speaks in different codes.
From Zaragoza to Milan. From Madrid to Rome. And from there, wherever you decide.
I work across strategy, brand, technology and international growth to turn moments of business change into visible stages of growth.
I'm quick to see what's holding back a company's perception or growth, and I build a highly visible solution around it. I believe most good companies sit below what they could be, and that the best moment to fix it is exactly this one: when someone new takes charge and hasn't yet accepted any limits.
Every month your company looks like less than it is, an opportunity is left on the table.
Design, technology and commercial judgement in the same head. No intermediaries and no hundred-page decks: decisions you can see.
Based between Spain and Italy. Working with companies from any country.
First step
RINATA Diagnostic.
One week. Fixed price. By the end you'll know what's holding your company back and what to change first.
- Brand, website and perception review
- Commercial and sales review
- New-market potential
- 12-month priority plan
I'll tell you the price in my first reply.
Frequently asked questions
{{ f.q }}
{{ f.a }}
Test
Can people tell you’re in charge now?
Your clients have already decided whether your company has changed. They won’t tell you. Find out in 8 questions.
This test is a guide. A full reading needs a look inside the company: that’s what the RINATA Diagnostic is for.
{{ tCount }}
{{ tQuestion }}
Your result
{{ tTitle }}
{{ tLead }}
- {{ w.t }}
You’re heading towards this:
- {{ w.t }}
{{ tClock }}
{{ tDist }}
{{ tDistMore }}Send me your company’s website and within 48 hours I’ll tell you, in writing, the three things I’d change first. I’ll reply personally.
Your turn
The next chapter can look exactly like the last one.
Or it can have your name on it.
Received. I'll reply personally within 48 hours.
You write to me. I reply personally, within 48 hours. By the end of our first conversation you'll know what I'd change first.
Discretion from the very first message.
luisoliver.contact@gmail.comNot the right moment yet?
The first year at the helm.
A short guide to the decisions that make the difference in the first twelve months of a family business succession. Free, in your inbox.
Done. I'll send it to your inbox shortly.