Expand · International expansionEntering is not translating.
A company can cross a border and lose, in a week, the clarity it took years to build. First you prove there is a door. Then you decide how hard to push it.
The problem.
Entering a new market is not about translating a website. The message stops working, the category is perceived differently, the price is read another way, the channel changes or a local competitor already owns the position.
Spain and Italy are the two markets I know from the inside: that’s where I go deepest, and from there I support entry into any other.
Signs you need it.
- We sell abroad, but without a strategy.
- The website is translated, but it doesn’t work.
- We don’t know whether we need a distributor or direct sales.
- We’re hiring before validating.
- We meet people, but nothing moves.
- Our brand is strong at home and weak abroad.
- We have too many possible countries.
- We want to test a market without opening a structure.
What’s included.
- Market and segment prioritisation
- Competitive and category map
- Selection of target companies, distributors and partners
- Value proposition adapted to each market
- Sales materials: deck, one-pager, local website
- Opening messages and meeting preparation
- 90-day entry plan with criteria to continue, adjust or stop
How we work.
Read.
Understand the company, the moment and what is at stake.
Reduce.
Separate signals, hypotheses and distractions. Keep what matters.
Position.
Define a clearer way to compete, present and negotiate.
Move.
Turn strategy into assets, messages, conversations and decisions.
Learn.
Read the real response to decide whether to continue, adjust or stop.
Frequently asked questions.
Can you help us enter Spain or Italy?
Yes. First, understanding how to enter: segments, channel, competition and message. Then preparing the move: materials, targets and meetings.
Do you do market research?
Yes, when it serves a decision. Not hundred-page academic reports.
Do you find distributors or partners?
It can be part of the work. The priority is fit, not volume.
Other territories