Position · Positioning and brandA company shouldn’t sound small in a big conversation.
Narrative, materials and preparation so your company presents itself, sells and holds its ground at the level of what it is worth. Especially when you have just taken the helm and everyone is watching.
The problem.
Many companies lose value the moment they have to explain themselves. The business is good, the meeting matters, and the presentation falls short. Or every salesperson tells a different story. Or the founder is still the only one who can sell the company well.
When leadership changes, the gap between what the company is worth and what it looks like shows more than ever.
Signs you need it.
- We have an important meeting and the deck is embarrassing.
- We know a lot, but we don’t know how to tell it.
- Every salesperson says something different.
- We’re told we’re expensive.
- We get meetings, but nothing moves.
- Our proposition looks like everyone else’s.
- It sounds worse in Spanish or Italian.
- The brand still describes the company of twenty years ago.
What’s included.
- Positioning and value proposition
- Brand identity and narrative
- Website and digital experience
- Executive deck and one-pager
- Sales arguments and objection handling
- Opening and closing for key meetings
- ES / EN / IT adaptation
How we work.
Read.
Understand the company, the moment and what is at stake.
Reduce.
Separate signals, hypotheses and distractions. Keep what matters.
Position.
Define a clearer way to compete, present and negotiate.
Move.
Turn strategy into assets, messages, conversations and decisions.
Learn.
Read the real response to decide whether to continue, adjust or stop.
Frequently asked questions.
Do you do branding?
Yes, when it is part of a repositioning. Not as standalone design: the identity has to serve a business decision.
Do you build websites?
A website can be part of the project if it is critical to how the company is perceived. I don’t compete as a generic web provider.
Can you prepare a specific meeting?
Yes. Especially when the meeting carries strategic weight: a distributor, a key account, an investor or the bank.
Other territories